Clik here to view.
What the hell are you writing about?
To you and me a stout man jumping but, thanks to the use of the grass-mud horse as a fig leaf, this is a powerful f-you to the Chinese government but Google doesn't know that In China there are...
View ArticleClik here to view.
Are you writing about grass-mud horses without even knowing it?
In the last post, What the hell are you writing about?, I talked about the Chinese making coded criticisms of their government by using innocent words and phrases that sound similar to less-innocent...
View ArticleClik here to view.
When you want to give your readers nowhere to go
Last week I encouraged you to look at reducing the number of visitors who visit only one page on your website (Why authors want to be sticky). I showed you how I do it by offering visitors easy links...
View ArticleClik here to view.
How to write for the most important reader of all
“You are all in the business of online marketing now,” I like to say portentously to anyone who comes to one of my self-publishing seminars. And just because I say it in grandly doesn’t make it less...
View ArticleClik here to view.
5 things that really matter to search engines
Google is one of your most important readers Writing’s hard enough already, without having to worry about Google, isn’t it? Sometimes you just want to say “Stuff search engine optimisation. If Google’s...
View Article
